Zinio is not as flashy as the Wired or Popular Science apps. In fact, it’s not flashy at all, but the current selection of magazines and prices for single issues and subscriptions is far superior to any dedicated app at the moment.
So why is there no buzz on Zinio? Is it sales?
On the app side, I purchased an issue of Time, Wired, and Popular Science. For Zinio, I purchased multiple issues of iPhone Life, MacWorld, Amateur Photographer, T3, Rolling Stone, ESPN, and American Photo. The last two are subscriptions.
Maybe Zinio is keeping things quite on purpose to keep Apple’s hands out of their pockets. Time is certainly having quite a battle over profit sharing.